Beauty Unlocked is preparing to bring beauty lovers, brands and content creators together in Orlando for a full-day event focused on product discovery, education and hands-on experiences.
The one-day beauty experience is scheduled for October 1, 2026, at the Hyatt Regency Orlando on International Drive. Organizers describe the event as a destination for attendees to explore emerging beauty brands, connect with industry professionals and take part in interactive experiences.
What to Expect at Beauty Unlocked
Beauty Unlocked will feature curated showcases covering skincare, makeup, wellness and fragrance. Attendees will have opportunities to explore products in person and meet representatives and founders from participating brands.
The event will also feature expert-led masterclasses covering beauty techniques, skincare, wellness and content creation. Organizers say the sessions are designed to provide practical, hands-on education for attendees.
A Focus on Brands and Beauty Creators
The Orlando event is also designed to create connections between beauty brands, consumers and content creators.
Beauty Unlocked will offer networking areas where attendees can meet other beauty enthusiasts, creators and brand representatives. The event’s Creator Experience will include a dedicated creator lounge, priority access to masterclasses, early venue entry and opportunities to connect with participating brands.
The creator program is open to beauty content creators at different stages, according to the event organizers.
Interactive Experiences and Swag Bags
Beyond product showcases and educational sessions, Beauty Unlocked will feature photo-ready brand activations and dedicated spaces for attendees to create content.
Every attendee will also receive a premium swag bag featuring full-size products from participating brands. Creator Experience attendees will receive an enhanced version of the event’s swag bag.
Beauty Unlocked Comes to the Hyatt Regency Orlando
The event will take place at the Hyatt Regency Orlando, located at 9801 International Drive.
Beauty Unlocked is a ticketed, capacity-limited event, and organizers say there will be no walk-up or at-the-door ticket sales. The event is designed for adults ages 18 and older.
With Orlando’s International Drive serving as the backdrop, the event is positioned as both a beauty-focused experience and an opportunity for attendees to make a day or weekend out of their trip.
Event Details
Beauty Unlocked is scheduled for Thursday, October 1, 2026, at the Hyatt Regency Orlando. General admission includes access to the brand showcases, masterclasses, networking areas, activations and premium swag bag. A separate Creator Experience ticket provides additional creator-focused access and perks.
The full masterclass schedule and additional participating brand announcements are expected to be released by organizers as the event approaches.