The singer has been working on a new project that will focus on shapewear, and she teased fans on social media with the words, “The biggest thing yet.” The shapewear brand will feature soft, sculptural shapes, and will promote radical inner confidence. The apparel ranges from XXL to 6XL, and can be worn as clothes or under outerwear. The brand will initially launch three lines: ‘Nearly Naked,’ ‘Mesh Me,’ and ‘Major Label.’ Each will focus on a particular style or type of body.
The singer’s line is a collaboration with Fabletics, a company that sells active wear. Yitty’s 100-piece line will be available in sizes XS to 6X, and will be available in a variety of styles and colors. The singer has always been a vocal advocate for body positivity and shapewear, and this latest venture will cater to every woman. The line will feature shapewear ranging from XS to 3X.
The brand is Lizzo’s first venture, and it is set to launch in April. She is known for her body-positive message, and she hopes to make Yitty’s line stand out from other shapewear brands. The line includes three collections, which will cover XS-Small, XX-Large, and Plus-Size. In addition to the shapewear line, Lizzo will also be introducing a temporary tattoo on her arm. The tattoo, which features the song “Yitty,” will have an image-enhancing effect on the women wearing it.
As a long-time wearer of shapewear, Lizzo has long been open about her desire to make Yitty a stand-out brand in the market. She has a dream to differentiate her brand from other shapewear brands. Yitty’s color names are “Tempo Lavender” and “Moody B—h Taupe,” and Lizzo says these color names make customers feel like bitches. She also cites the criticism that caused her to start wearing shapewear at a young age.
The new line will be a shapewear brand backed by Kate Hudson’s Fabletics, which is already a big success in the world of active wear. Yitty will launch its first line of shapewear in 2022. Its Yitty shapewear will come in three size ranges, ranging from XS to 6X. Although the line will be exclusive to a select few consumers, the singer has been wearing the shapewear for years.
The singer has been known to wear shapewear for a long time, and Yitty will launch next month. She hopes to make it unique from other shapewear brands, and she is making sure it looks different from the competition. Yitty will have a variety of colors and sizes to suit all body types. It’s important to feel good, and it’s important to be confident.