When Kaylin Marcotte decided to bring a new look to the traditional Jigsaw Puzzle she was unsure what would be to offer. She started Jiggy in the month of November in 2019 and has been at the heart of the new wave of puzzles with her mission-driven approach into a multi-million dollar enterprise.
As a young employees at the Skimm, Marcotte had a habit of working for long hours, being creative and resourceful and frequently being overworked.
She started making Jigsaw puzzles that unwind and then realized that there was a massive need for puzzles that weren’t overly cheesy or relying on stock images. She realized that she could design puzzles she’d be interested in solving — ones that showcase beautiful artwork from emerging artists that were works of artwork in themselves.
Additionally is that she could provide glue with every puzzle kit to allow customers to save and display the puzzles as works of art after they’re completed. The idea for Jiggy was created. With the sum of $25,000 she had saved without any investors or prospects and no prior experience starting a business, Marcotte set out to solve puzzles in the 21st century.
As Jiggy is celebrating its second year of its business Marcotte shares the experiences she’s gained throughout the years.
With Jiggy, Marcotte sought to give others a way to unwind and unplug with time away from their screens, like doing jigsaw puzzles had done for her. But she also saw an opportunity to support female creators in her new venture, by featuring the designs of emerging artists. When she first founded Jiggy, Marcotte would scour Instagram and art fairs for up-and-coming women artists. She chose existing art from their portfolio — meaning no additional upfront work was needed — and created a profit-sharing system in which artists would receive a portion of proceeds from the sale of their puzzles.