Ryan Reynolds‘ marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together.

The scene opens in hell. We see flames. We hear screams. Then the camera closes in on Satan himself — big horns, giant pectorals, bright red skin — as he slumps over on his throne. His phone buzzes. He glances at the screen. “You’re a match!” it says. Satan perks up, eyes wide in amazement. The dark lord, it appears, is looking for love on Match.

Cut to: a bridge underpass, in a park on Earth. There are trees. It is quiet. Satan waits to meet his date. A woman approaches. “Hi, Two-zero-two-zero?” Satan says to her. “Please,” she replies, “call me 2020.”

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Then it’s montage time: Satan and 2020 picnicking in an empty football stadium, doing yoga in an empty gym, stealing toilet paper and hanging out by a Dumpster fire, and generally setting their hearts aflame as they watch the world burn.

By Mike Francis

Mike Francis is an American news Journalist for 9 years and has become an expert in Journalism. Mike has been writing as an author for more than 10 years, even after he continued to be Journalist, he never left his writing career behind. Now Mike is a superior Journalist and author at Daily Reuters.

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