Sports content has become a major business for many companies, and Sportradar is no different. By adding video and OTT products to their existing portfolio, Synergy will enable further evolution of sports content and relationships with sports entities. Here is a look at some of the recent developments for Synergy Sports. Read on to discover what this new acquisition means for the sports content industry.

Synergy Sports

In January, Sportradars announced that it has signed a multi-year agreement with the Dutch baseball club, the Haarlem Baseball Association. The new deal is expected to close in the second quarter of this year, and the two companies plan to work together to expand their technology suite and build deeper relationships with sports organisations around the world. The new agreement builds on the company’s existing video and over-the-top (OTT) products. Sportradar is a global leader in sports data and technology, and it also serves many of the world’s leading leagues and betting companies.

Deal with Los Angeles Dodgers co-owner Todd Boehly

The deal between the two companies is expected to close in the second quarter of 2018, pending regulatory approvals. In March, Sportradar announced that it had agreed to acquire Synergy Sports, an Amsterdam-based startup founded by Todd Boehly. Boehly owns a majority stake in Synergy, and this deal is expected to add valuable content to its existing sports media platform. Previously, Sportradar had acquired Fresh Eight, a technology platform that provides personalised messages to fans.

Acquirement of Optima

The sport data intelligence company announced the acquisition of Spanish sports betting platform provider Optima. The deal, which is expected to close in the second quarter of 2021, will enhance Sportradar’s already extensive portfolio of betting services, including its award-winning sports betting platform. With this acquisition, Sportradar is expanding its business beyond its current focus on professional and college sports and into the broader B2B market, supporting its ambition to grow its customer base globally.

Partnerships

Haarlem, Netherlands-based baseball team, Sportradars has signed a multi-year contract. The deal is likely to close in the second quarter of this year, subject to regulatory approval. Synergy Sports, a pioneer of automated sports technology, will be a partner in the deal. It will further enhance its suite of video and OTT products, and its relationships with key sports entities will grow.

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P/E ratio

Sports analytics firm Sportradar has signed a multi-year deal with Haarlem Baseball Week. As part of the deal, Synergy Sports will provide video scouting services and video database tools to participating teams. The video services will also help the organizations collect and analyze key data about players and teams. The deal also extends Sportradar’s multi-year agreement with the ECB.