Shannon Nuques is no stranger to starting a business. GlamGlow was founded in 2010 by Shannon Nuques, a Los Angeles-based entrepreneur. She is also a mother of two. Estee Lauder purchased the skincare company, which is well-known for its Hollywood-inspired aesthetics and mud masks, in 2014. Shannon still considers it her baby. She now has two babies, Sienna and GracynSky, her baby girl.
GracynSky was co-founded by Nuques and Luciano Nuques. However, Nuques’ daughters, London (12) and Sienna (11) are the true creative force behind the brand. GracynSky’s name is a mix of London and Sienna’s middle names.
Luciano stated, “We were driving in a car and we were going back-and-forth like, ‘Well, what can you call this?’” It just came naturally.
When searching for baby clothes to fit their daughter Siena, Shannon and Luciano came up with the idea. While they found a few options they liked, they felt that something was missing: joy, color, and surprise. Shannon was frustrated at how quickly special prints and patterns would sell out. The COVID-19 pandemic caused the couple to temporarily suspend their business plans. However, after months of isolation, they realized how passionate the brand was to them and decided to continue with their plans.
The Nuqueses wanted to work with artists for their brand’s line of onesies that includes a swaddle cloth and a towel. Shannon was able to identify the perfect artist to tap: Donald Robertson, who has previously collaborated with GlamGlow on special launches such as it’s Sonic the Hedgehog Mud Mask.
Robertson collaborated with Shannon, Luciano, and London to create playful designs that include animals and bright colors.
Shannon stated that the brand is all about fun pops of color, and this with these fun, creative, unique prints.
Shannon is proud of her daughter London and says that she worked with Robertson on the design of the birthday print. She also said that Sienna was a big inspiration for the GracynSky staff.
Shannon stated, “She’s our creative inspiration …. When we receive the rolls of fabric for approval, we open them and see which one she is most excited about.” Luciano joked, “She definitely has an idea.”
Shannon said, “You can just see the joy in her eyes when she sees it. That’s what we want another family to feel when they open our packages or place the items on their kids.” It’s that pure joy they give you when they are excited about something.
GracynSky is very focused on functionality, as well as cuteness. Shannon noted that not every baby is the same size. The bamboo onesies have double zippers, which allow for quick diaper changes and additional length for growing babies. Convertible footies and mittens can also be folded up and down.
Shannon and Luciano also committed to the Newborns in Need L.A. Chapter, a charity that helps premature, sick, and poor babies.
Luciano stated that they chose to partner with Newborns In Need to set an example ….for their girls. “We’ve got to do everything we can to help every child in crisis,” Luciano added. “We can make the world better by giving every child a better start. It’s definitely a labor of love.” To promote their message, the Nuqueses have partnered with Newborns in Need and will donate a portion of their profits to the charity.
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GracynSky will launch on August 9th with plans to work with more artists and expand their offerings…with inspiration taken from Sienna Gracyn, London Sky, and of course.
It is a family enterprise. Shannon stated that the girls are involved in everything we do. We must pay tribute to them. They are the reason we do what we do.”