For Abby Kircher, 2021 has been a year unlike any other
She closed a $1 million seed round for her startup, Abby’s Better, and inked a partnership with NBA star Kevin Love and model Kate Bock, both of which will help her company with brand growth, product launches and securing new retail partners.
Kircher founded the nut butter company in 2015 when she was just 15 years old. Prior to starting the company, Kircher said she was overweight and wanted to make changes to positively impact her overall health by focusing on ingredient labels.
How have you changed as a business person since you began Abby’s Better?
I have changed in such countless ways. Not just have I learned new spaces of business consistently since I began Abby’s Better in 2015, however I’ve additionally formed into a grown-up. I was just 15 years of age when I initially made the items, so it has been insane to see every one of the radical ways I’ve developed. I have a great deal more certainty now — in work, in simply deciding and in standing up for what I have faith in. Toward the start of my enterprising excursion, it was simple for me to become involved with little subtleties of the everyday and get occupied from the master plan of the business. From that point forward, I have begun checking out things in a more extensive manner and see all the more plainly what the organization’s future is.
What was the Gives Back crusade?
The Abby’s Better Gives Back crusade was a 14-day time frame (in October) where $1 from each container of our nut spreads sold online was given to help the Head and Neck Cancer Care Center at Atrium Health Levine Cancer Institute.
Who was the motivation behind it?
It was set up to help crafted by Dr. Zvonimir Milas, who drove the treatment of my mother and Abby’s Better Chief Operating Officer Anna Kircher throughout the mid year of 2018. It was our little badge of appreciation for all Dr. Milas and his group has accomplished for her. The gift will assist with financing the proceeded with quality, high-contact care and consideration that the Head and Neck Cancer Care group gives to its patients, yet additionally to the families who go to the middle for therapy.
How much cash was raised?
With the assistance of our clients, Abby’s Better had the option to give $5,000.