Twitter is planning to shut down Fleets, a way for users to share texts, photos and video that disappear in 24 hours, because the tool isn’t as widely used as the company hoped
Fleets will no longer be available starting Aug. 3, Twitter said in a blog post on July 14. This is a sign that Twitter is moving away form ephemeral content, which rose in popularity following the introduction of Snapchat. Instagram followed this up with Stories in its apps.
Twitter stated in the post that Fleets were created to alleviate some of the fears that prevent people from tweeting. However, most people use Fleets to amplify their tweets and communicate directly with others.
Twitter introduced Fleets in 2020 and made them globally available in November of that year.
Some Twitter users and employees bid farewell Monday to Fleets. Paul Stamatiou was the one who designed Fleets. He said that the company wanted Fleets “raw and authentic” to feel lighter than tweeting. He tweeted, “We were testing hypothesis and not all goes according to plan.”
Twitter stated in a blog post that it had learned from its Fleets rollout that people enjoy sharing media. It also said that it would test a full screen camera, text formatting options, and GIF stickers within the tweet composer. Twitter also stated that it will continue to highlight Spaces, its audio chat tool, at the top end of the timeline.