Sofia Jirau is the first model who has Down syndrome to appear in a Victoria’s secret campaign. The 24 year old Puerto Rican model was tapped to be one of the models of the Love Cloud Collection, a new line of ultra-comfy underwear and bras.
The collection’s launch was followed by a tweet from Jirau. Jirau posted on Instagram to express gratitude to the company that makes lingerie for recognizing her as an ideal models “without limits.”
“One day I dreamed of it, I worked for it and today it’s a dream come true,” the Latin model wrote in Spanish with an image in black and white. “I am finally able to reveal my greatest secret. I am Victoria’s secret’s first model who has Down syndrome!”
Jirau’s fans quickly joined in the comments to thank her. “Thank you for being a part of our #VSFamily,” Victoria’s Secret’s official Instagram account posted, and another wrote, “U go girl!! !”
Alongside Jirau the campaign also included 17 other women of diverse body types, ages and backgrounds. Hailey Baldwin, Adut Akech, Taylor Hill, Valentina Sampaio, and Paloma Elsesser were some of the women who were featured.
“Love Cloud Collection is a major moment in the brand’s evolution,” the head of creative director Raul Martinez declared in a press statement shared . “From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria’s Secret standard we are creating.”
This announcement comes following the retailer made a statement in June 2021 that they would get rid of the “Angel” title and instead launching the VS Collective, “an ever-growing group of accomplished women who share a common passion to drive positive change.”
The first group comprised “accomplished” women like soccer player Megan Rapinoe and Akesh. The group has since grown to include women like Baldwin, Bella Hadid and Naomi Osaka,among others.
Alongside changing the characters which represent their brand Victoria’s Secret also launched The Victoria’s Secret Global Fund for Women’s Cancers to “fund innovative research projects aimed at progressing treatments and cures for women’s cancers.”