Altice USA, which owns the Suddenlink name, is consolidating its service across 21 states, including New York, Connecticut, and New Jersey. While New Yorkers and the Connecticut-New Jersey-New York tri-state area will be familiar with Optimum, the new service is bringing its name to more states and areas. As part of the consolidation, Optimum is introducing its new service to the western and southern parts of the country.
Optimum rebrands to “Come closer, move on”
After merging with Suddenlink, Optimum is now one name, not two. It now serves 21 states, whereas Suddenlink served only the tri-state region. Optimum, on the other hand, will now expand its service into the southern and western parts of the country. Suddenlink is owned by Altice USA, a company that offers a range of products and services.
AT&T rebrands to Optimum for wireless service
AT&T is rebranding its wireless service in the U.S. to Optimum Mobile, a name that has been tossed around for some time. The wireless service was launched by Altice USA in 2019. Originally riding the Sprint network, Altice is now riding the T-Mobile network. The company’s CEO noted in May that churn rates had dropped by 20 to 30 percent since making the switch.
The two carriers share coverage in most areas of the country, although there are some areas where Optimum offers better coverage. AT&T, for instance, charges $10 per month for equipment. With Optimum, however, the gateway device is included in the monthly bill. Optimum also offers unlimited data, while AT&T has a limit of 50GB per month.
Comcast rebrands to Comcast
As the most recognizable cable provider in the country, Comcast is rebranding to Xfinity. The new name will be synonymous with cable, high-speed Internet, and phone services. The rebranding campaign aims to address consumer complaints about poor service. However, the company has a long way to go to improve its reputation as a customer service provider. The company says it will continue to focus on improving customer service and the user experience.
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As part of the rebranding effort, the company is adding new products and services to its existing service line. Effectv, which launched in 2010, will add two addressable offerings to its service. The first product is Audience Intelligence, which lets advertisers reach niche audiences, such as SUV buyers. The second product, Addressable Full Avail, will allow marketers to target custom audience segments at the household level.
Charter rebrands to Charter
Broadband service provider Charter Communications is rebranding itself to make it more competitive with rival Time Warner Cable. The company completed the acquisition of the former Bright House Networks and TWC markets in June. Customers in those markets can now find Charter on their internet searches. Customers who had previously signed up with Bright House Networks will now sign up for Charter through the company’s website. They will not notice the change. However, Charter is making a significant push to win customers from Time Warner Cable.
In the meantime, Charter is working to grow in both legacy markets and new markets. The company is expanding its network through edge outs and government-subsidized builds, and it’s trying to appeal to consumers with better value and better services. As part of this strategy, wireless continues to play an important role. It’s also working to improve its network operations and impress customers with a better user experience. The company plans to rebrand to Charter to improve its customer experience.