Pizza Hut launches a streetwear collection featuring gold tracksuits and chains.

Pizza Hut (YUM) is betting that die-hard fans’ appetite for pizza will extend to stylish clothes and specialty bling.

The chain joined the ranks of Dunkin’ Donuts and Popeye’s to sell branded merchandise by launching a new collection of streetwear on Tuesday.

Dubbed the ‘Tastewear’ line, the limited-edition items dropped Tuesday on PizzaHutShop.com. The items on sale are a tracksuit and slides, as well as a T-shirt, a necklace, and a set of four red cups. They appear to be inspired by the Pizza Hut red roofing, checkered tablecloths, and Tiffany-style lamps.

In the release, Pizza Hut said the restaurant chain hopes fans will “show off their pizza love” through the streetwear, proudly displaying the “thoughtfully crafted” clothes.

Customers may need to open their wallets to purchase a piece from this collection.

Pizza Hut launches a streetwear collection featuring gold tracksuits and chains.

The tracksuit is $99.99. The pizza slides are $24.99. The gold-colored chain with a pepperoni slice is $19.99. The t-shirt with its classic, checkered lamp is $15.99. Our four cups retail at $9.99.

The collection will be available nationwide, but supplies are limited.

Pizza Hut isn’t the only fast-food company to venture into the retail sector.

Recent months saw the launch of fast food “fits” by Popeyes (QSR), Red Lobster(DRI), Dunkin’ and Outback (BLMN). These fit-styles took social media by storm. Many times, they sold out in minutes.

Also Read: Lay’s announces 2 new exciting Mashup Chip Flavors: Cool Ranch Lay’s & Wavy Funyuns

And in March, Chipotle (CMG) and e.l.f. Beauty (ELF), collaborated to bring a new makeup collection to customers. It was called “e.l.f. x Chipotle”. The collection included lip gloss, eyeshadow, an extra Guac sponge set, and an Eyes Chips Face Makeup bag. It sold out online in minutes.

By Maria Jose

Maria Jose is the Daily Reuters bestselling author. Maria was born and raised in Portugal. She is a bookseller before shifting to children’s publishing and has worked at a literary development company and a creative writing website for teens and as a book reviewer of children’s and young adult novels. She is tall for no reason and lives in United Kingdom. Now she writes about amazing stories about Entrepreneurs on Daily Reuters.

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