Kim Kardashian's SKIMs Underwear is now dominated by Kate Moss

Kate Moss, a 90s supermodel and British icon, was announced as the new face for Kim Kardashian’s SKIMS Underwear brand.

The 40-year-old reality star and businesswoman confirmed the news via her Instagram account. She posted a series of pictures of Moss wearing SKIMS items.

Kim and Kate were spotted in Rome together recently. They were there with Moss’s little girl Lila 18.

Kim Kardashian's SKIMs Underwear is now dominated by Kate Moss

She wrote, “Introducing Kate Moss at @SKIMS.” “I met @katemossagency through Ricardo Tisci in 2014. I was immediately struck by her cheeky humor, authentic and timeless beauty. We’ve been friends since then!”

Kim wrote that Kim is THE fashion icon who has defined a whole generation in style. Kim also said, “She is the face of SKIMS and it’s an honor to feature her this summer!”

Vogue magazine spoke out to Kardashian, saying, “We wanted the focus to be on Kate – she’s a force in herself with such a strong presence. So we kept the background and set neutral to ensure that that really shines through.”

Kate Moss stated that she has been a Skims fan since day one. “What Kim has done with the brand is so modern and fresh, making underwear that women want and that fits perfectly. It’s worn by me, my daughter and even my mother.

Moss demonstrates the Cotton and Fits Everybody collections, saying “Everyone is wearing Skims”.

Kardashian West also indicated that she would like men’s basics to be incorporated into her line of shapewear, but has not yet set a date.

Kardashian West announced last month that Skims would design the official sleepwear, undergarments, and loungewear for Team USA athletes at the forthcoming Summer Olympics in Tokyo.

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Kardashian West also owns a profitable beauty brand called KKW Beauty. In 2020, Kardashian West signed a 200 million dollar licensing agreement with Coty.

Kim Kardashian-Jenner has officially been named the second Kardashian-Jenner to receive the award, following Kylie Jenner (her younger sister) who became the youngest billionaire in the world in 2019.