Fashion has essential part in our society. But that was before gen Z. With more technology available, and independency so important to this generation, we have a new way of looking at fashion. Today’s digital era is shaping up an entirely new industry- and it’s all thanks to AI and big data.
What is Generation Z?
Generation Z, also known as Gen Z, is the demographic cohort succeeding the Millennial Generation. There is no precise date for when this cohort starts or ends; demographers and researchers typically use start dates ranging from the mid-1990s to early 2000s and ending dates ranging from the late 2010s to mid-2020s.
This generation has been marked by an unprecedented level of social and technological change — Millennials were the first digital natives, but for Generation Z, digital life began even earlier. They are true digital citizens, always connected and always on. By 2025, they will make up a staggering 32% of the global population.
And they are very different from their predecessors in many ways. They are more diverse, more tolerant, and more open-minded. They are also more entrepreneurial — three times as likely as Millennials to start their own businesses. And they are far more likely to be successful at it: 60% of Gen Zers say they will become millionaires, compared to just 42% of Millennials.
But there is one thing that sets Generation Z apart from all other generations before them: their relationship with technology. No other generation has been so deeply intertwined with technology — it is part of their DNA. From social media to instant messaging to online gaming, they have grown up with technology as a constant companion. This love affair with tech has led them to be early adopters of new trends and platforms; in fact, 46% of Gen Zers
Demography of Gen Z
The average Gen Z consumer is aged between 18 and 24. In the US, there are approximately 74 million Gen Zers. This demographic is more ethnically diverse than any other previous generation, with nearly half of Gen Z being non-white. They are also the most well-educated generation, with many having completed or currently working towards a college degree.
Gen Z has grown up in a world of constant change and technological advances. They are the first true digital natives, always connected to the internet and comfortable with using technology for tasks such as buying products and researching brands. Social media platforms are an important part of their lives, used for both entertainment and connecting with friends and family. This generation is also more socially and environmentally conscious than any before them, with many actively involved in causes they care about such as climate change, animal rights, and social justice.
When it comes to fashion, Gen Zers are trendsetters. They are unafraid to express themselves through their style choices and are always looking for new brands and styles to try. They prefer quality over quantity when it comes to fashion purchases and are willing to spend more on items that will last longer. Secondhand shopping is also popular among this demographic, as they appreciate the sustainable aspect of it.
Fashion Trends for Gen Z
There’s no denying that Gen Z is the most fashion-savvy and trend-conscious generation yet. And with social media playing such a big role in their lives, it’s no wonder that they’re always ahead of the curve when it comes to fashion.
So, what are the top fashion trends for Gen Z? Here are a few of our favourites:
1. Sustainable fashion
As the most socially and environmentally conscious generation yet, it’s no surprise that sustainable fashion is at the top of Gen Z’s list. They’re looking for brands that are transparent about their supply chains and production processes, and that use sustainable materials.
2. Genderless fashion
Gen Z is pushing boundaries when it comes to fashion, and they’re not afraid to experiment with genderless styles. They’re gravitating towards brands that offer gender-neutral clothing and accessories, and that celebrate individuality.
Streetwear is still going strong with Gen Zers – they love the comfortable, casual styles and bold graphics of streetwear brands like Supreme and Off-White. But they’re also interested in luxury streetwear brands like Gucci and Louis Vuitton, which are starting to appeal to a younger demographic.
What Does This Mean For Generation Z?
In a nutshell, Gen Z is ushering in a new era of fashion. One that is more personal, more expressive, and more inclusive.
For far too long, the fashion industry has been guilty of excluding certain demographics from the conversation. But with Gen Z at the helm, things are finally starting to change. We’re seeing a rise in body-positivity, diversity, and inclusivity—and it’s about time.
From unisex clothing to gender-neutral runway shows, Gen Z is leading the charge in breaking down traditional barriers in fashion. And we couldn’t be more here for it.
As we’ve seen, the fashion industry is changing rapidly to meet the needs and wants of Gen Z. Brands are starting to invest in more sustainable practices, which is good news for both the environment and for social justice. They’re also creating more inclusive collections that cater to a wider range of body types and skin tones. This is definitely a step in the right direction, and we hope to see even more progress in the future.