After delays and a ban on spectators, the Tokyo Olympics are already being contested. Nevertheless, Comcast’s (CMCSA.O), NBC Common’s report of American tv viewers and streaming viewers was shocking. This is another bad sign for live sports activities and the heart of US television.
According to NBC, 15.6 million people tuned in to watch prime-time coverage of the Olympics on TV or its streaming service over the 17-day event. This is an increase from 31 million in London for 2012 and 27 million Rio de Janeiro for 2016. It is the smallest audience since the 1988 Summer time Video Games.
For the rights to broadcast competitors through 2032, the broadcaster paid $ 8 billion. Although executives said the Tokyo Video Games were worthwhile, it could have been less so. Political pressure is pushing advertisers to boycott the Beijing Winter Video Games. In the meantime, tv viewers dropped to their lowest level since 2006’s Tremendous Bowl, America’s most watched spectacle.
The Web offers viewers many different ways to view the web. Sports activities were the last bastion of tv. This is changing now