Travis Scott collaborated with Dior to create a menswear line
Kim Jones, Dior Men’s artistic director, has announced that Travis Scott, a musician, and producer is their latest collaborator.
On June 25, their joint Spring-Summer 2022 collection, will be unveiled at one of Paris Fashion Week Men’s few runway shows. France has lifted most of the Covid-19-related restrictions recently, on June 9. Many fashion labels chose not to risk on live shows and event curtailments were extended.
This partnership is a first for Jones, a visual artist whose previous high-profile collaborations included Kenny Scharf and Raymond Pettibon as well as Hajime Sorayama and Daniel Arsham. Jones decided to break from the traditional artist model by connecting with Shawn Stussy, the legendary surf brand, for Autumn-Winter 2020.


Scott is, however, a noteworthy pivot and potentially fruitful one. According to the label, the partnership is an “unprecedented” event that marks the first Dior full collection created with a musician. The Grammy-nominated artist is now a multi-hyphenate creative force and has not been shy about collaborating with other artists in the past few years. Scott has collaborated with Ksubi and BAPE as well as McDonald’s. Many of these products were created by Scott’s foundation and creative collective Cactus Jack.
This pairing is a testament to Jones’s ability to combine high-fashion marketing with solid design acumen. He is one of fashion’s most acclaimed designers, generating critical acclaim and sustaining popular, sometimes frenetic demand. Jones’ Fall/Winter 2020 Dior Jordan1 sneaker is worth nearly $8,000 with a very small portion of the original retail price.
Before Dior’s official announcement, the buzz was already building. Scott was photographed in Paris in a monochrome brown suede Dior Men jacket with a custom font spelling “Dior”. It was unique and was noticed by many who were keen to see if it was an indication of a future project.

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