In a flurry of announcements and news, Spotify has landed a $100 million deal with one of the most popular podcasters in the world, Joe Rogan. The deal was announced Monday morning, and shares in Spotify shot up 8% on the news. It was the company’s first big move into the podcast space, and it has since signed exclusive deals with Kim Kardashian and Michelle Obama.
The company’s recent deal with Rogan and the podcaster is a testament to its popularity. The new partnership with the comedian will bolster its podcasting platform’s growth in the US and Europe. The company expects to hit the 400 million mark before Rogan has to pull his shows. The Spotify deal is worth more than $100 million, and will continue to grow in the coming years.
Spotify’s lopsided economics have caused a public outcry, especially in the U.K. and Europe. While a deal with Rogan could help the company maintain a higher profile, it should also strengthen its policies to prevent misinformation on its platform. Even if that means more money, the new policy would make the company more competitive, and help to curb the backlash.
With its new partnership with Joe Rogan, the company is poised to hit a milestone in the music streaming industry. The music streaming service is now the leading platform in the world, with nearly 406 million monthly listeners. It is still a long way to go, though. As it grows and expands, it will need to confront some issues related to polarization and misinformation.
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The backlash against Rogan’s show has left the company’s brand in a mess, but its fans are sticking with him. The company has reached a 400 million listener milestone, a goal that was previously unattainable. The latest milestone was surpassed before Rogan’s most popular podcast, the Joe.podcast. In the past few days, he has been criticized for a lack of integrity and for giving out false information.
Despite the recent controversy over Rogan’s podcast, Spotify’s growth continues to outpace analysts’ expectations. Its newest acquisition, The Joe-Rogan Experience, has more than four million listeners on a monthly basis. It has been one of the most popular podcasts in the world, with an average of 11 million listeners per episode. While the company has also focused on enhancing its podcast library, the company has acquired other companies in the podcast marketplace.
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