Pizza Hut is bringing a Lover favorite

Pizza Hut is bringing back one of its most famous pizzas, over a decade later it abandoned menus.

The Edge, a thin-crust pizza” packed with toppings all of the way to the border,” is currently available for $12.99. Pizza Hut first introduced The Edge in 1997 and it’s made a couple of rare appearances since then, together with the latest re-release back in 2009.

The pizza has a”cracker-thin crust” that’s”sturdy enough” to carry a couple of toppings and can be cut into 16 squares. The Edge comes in four different types, three of which have various kinds of meats along with a vegetarian choice. The limited-time offering is your”perfect pizza for terrace period,” according to a media release.
Pizza Hut has frequently tapped into nostalgia for menu items and promotions to lure eaters. The business is calling it a”Newstalgia” effort, which” highlights classic, cherished brand components and brings them to life in contemporary and related ways.”
In recent months, the business relaunched its popular” Book It!” App brought back its previous emblem, also celebrated the 25th anniversary of its own stuffed crust introduction with a pizza-less ring of cheese-stuffed dough.
Pizza Hut has not totally relied upon the past to propel its potential, however — particularly as the desire for pizza stays strong despite the pandemic gradually waning.
The series recently briefly inserted a Detroit-style pizza for the first time, which ditches the traditional round shape to get a rectangular crust with cheese. Additionally, it rolled out a brand new restaurant layout that highlights the drive-thru.

Those inventions helped same-store earnings grow 8 percent in its US restaurants at the initial quarter of 2021. Pizza Hut is owned by Yum Brands (YUM), which also controls Taco Bell and KFC.