Justin’s wife cashes in big while he reportedly battles financial setbacks

May 29, 2025 | New York, NY — Hailey Bieber has officially entered the billionaire club after her skincare brand Rhode was acquired by e.l.f. Beauty in a blockbuster deal valued at $1 billion.

The acquisition includes $800 million in cash and stock upfront, with an additional $200 million in potential milestone-based earnouts over the next three years. Hailey, 28, will stay on as Chief Creative Officer and Head of Innovation, helping guide Rhode into its next chapter under e.l.f.’s ownership.

“A Dream Come True”

In a celebratory Instagram post, Hailey shared her gratitude:

“Building Rhode has been one of the most rewarding and challenging experiences of my life. I’m so proud of what we’ve created and beyond excited for what’s next.”

She thanked her loyal customers and team, and emphasized her commitment to keeping Rhode “clean, cool, and globally inclusive.”

Also Read This:

Justin Bieber and Wife Hailey Baldwin Celebrate 4 Years of Marriage

A Tale of Two Biebers?

While Hailey’s business is booming, reports suggest her husband, Justin Bieber, is facing financial trouble. Following the cancellation of his 2022 tour, he is allegedly dealing with over $8 million in costs, and is said to be exploring legal action against his former managers over lost funds.

Despite selling his music catalog in 2022 for a staggering $200 million, sources claim the pop star’s lavish lifestyle and lack of active touring income have taken a toll. Industry insiders now refer to Hailey as the “primary earner” in the Bieber household.

What’s Next for Rhode?

With this acquisition, e.l.f. Beauty plans to expand Rhode globally. The brand, which was launched in 2022, gained cult popularity for its minimalist aesthetic, effective formulas, and Hailey’s beauty influence.